Best Buy and Avnera Unveil Rocketboost Wireless Audio Technology

MINNEAPOLIS, December 21, 2009 – Best Buy (NYSE:BBY) and Avnera™ Corporation today announced a broad initiative to deliver “wired-quality” wireless whole-home audio across multiple devices and brands. Best Buy’s Rocketboost™ wireless audio technology, developed with Avnera, delivers breakthrough wireless audio that is designed to enable uncompressed HD-quality audio streaming throughout the home without the need for expensive and unsightly wiring. Rocketboost wireless technology brings to the consumer for the first time a true multipoint-to-multipoint wireless audio solution that is not only extremely easy to set up but also offers high-quality sound at an affordable price. It is currently available exclusively at Best Buy retail stores nationwide and online at www.bestbuy.com under the Rocketfish™ label, a Best Buy Exclusive Brand, but will also be available from top-tier manufacturers in 2010. 

Products featuring the Rocketboost logo are powered by Avnera’s AudioMagic™ 2G technology, also announced today AudioMagic 2G - the World’s First Multipoint to Multipoint HD Wireless Audio Platform. AudioMagic 2G is the world’s first and only solution for multipoint to multipoint HD wireless whole-home audio, enabling consumer electronics manufacturers to support multiple simultaneous streams of uncompressed HD-quality audio in any wireless send/receive combination. AudioMagic 2G is built on the foundation of the first generation of AudioMagic technology, so it offers the same “wired quality” audio sound without drop-outs or interference.

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